PRIMEWOOD replicates the entire authenticity of wood in its highest natural expression as stoneware, thus following the Northern European tradition, especially the Danish one. We started from untreated pine wood and refined the grains and knots, and harmonised the shades. We wanted to achieve lively, elegant tiles in a wood look that reveal a love for wood, the search for refined design and respect for nature at first glance - floors that accentuate the room. For those who are looking for the subtlety and warmth of a domestic or public space, where people and nature coexist.
